In the last 14 years I have been living the expansion, consolidation and innovation of the BI market. No longer is BI a set of tools available only to the privileged few in IT or line of business analysts; BI is becoming ubiquitous in many organizations, and it is rapidly reaching into many areas of our lives as consumers. So one may ask, has BI reached full maturity; have we reached a saturation point with only limited evolutionary, incremental value in the years to come?Quite the opposite! While Gartner saw a slowdown of growth for BI Software from 17% in 2011 to 6.8% in 2012 to total $13.1bn worldwide*, we are seeing a tremendous shift in the industry with a series of innovations that are game changing and will deliver growth, if organizations can effectively adopt and transform.