Business Strategy

The Balanced Scorecard Premise: Pushing the Boundaries on Performance Metrics

The Balanced Scorecard Premise: Pushing the Boundaries on Performance Metrics

The Kaplan & Norton Balanced Scorecard is a key feature within Corporater BMP (Business Management Platform) that offers end users an effective means by which a powerful business strategy can be developed and monitored. It was formulated by Robert Kaplan, Professor of Leadership Development at Harvard Business School, and business theorist David Norton. The Balanced Scorecard model was first presented in a 1992 edition of the Harvard Business Review, and was subsequently adopted by thousands of private, public and non-profit organizations, becoming a standard practice in the articulation of business strategy.

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