The Data Landscape for Telecommunications Companies is Changing Right before our Eyes. Here’s My Takeaway…

Like never before, telcom executives need to gain rapid insight into financial, usage and customer information with the increasing pervasiveness of smart phones and the expansion of social media into our every day life. Margin erosion in a highly competitive and commoditized market where huge capital investments are required to feed the hunger for bandwidth and connectivity requires advanced analytics to identify new sources of revenue and ensure margin optimization while avoiding the churn of the most profitable customers.