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AD Ports Group Advances Performance Management and Excellence Maturity with SEIDOR and Corporater

As a leading global enabler of integrated trade, industry, and logistics solutions, AD Ports Group operates in an environment defined by scale, complexity, and diversity. Managing performance consistently across multiple lines of business requires strong governance, strategic alignment, and reliable insight.

To support these objectives, AD Ports Group partnered with SEIDOR to implement an integrated Performance Management and Excellence Maturity platform, powered by Corporater.

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Creating a Single, Trusted View of Performance

With operations spanning ports, logistics, maritime and shipping, and industry, AD Ports Group required a unified approach to performance management—one that could scale with the organization and support informed decision-making.

At AD Ports Group, performance management and excellence guide how we operate. Given the scale and diversity of our operations, having a single, trusted view of performance is imperative.”
— Bobby Varghese, SVP – Group Finance, AD Ports Group

Through the Corporater platform, implemented by SEIDOR, AD Ports Group governs objectives and KPIs using the Balanced Scorecard methodology. Strategic objectives and initiatives are cascaded across the organization, ensuring alignment while maintaining consistency in how performance is measured and managed.

This approach also enables benchmarking against global standards and provides leadership with a clear and transparent view of performance across the Group.

Bringing Strategy, Performance, and Excellence Together

The implemented solution brings strategy, performance, and excellence together within a single, integrated ecosystem. Real-time dashboards and connected insights provide visibility across projects, schedules, and budgets—supporting faster and more effective decision-making.

By implementing the Corporater platform, we bring strategy, performance, and excellence together in one integrated ecosystem, enabling AD Ports Group to operate with greater clarity, agility, and long-term impact.”
— Youssef Najim, Regional Sales Director, SEIDOR

This unified environment strengthens collaboration, reinforces governance, and supports continuous performance improvement across the organization.

Strengthening Execution Through a Unified Performance Management Framework

Corporate performance management plays a central role in enabling consistency and transparency across AD Ports Group.

Through the Corporater solution, delivered by SEIDOR, and a unified performance framework, we oversee execution, align initiatives, and maintain consistency across the organization while tracking progress and driving continuous improvement.”
— Salwa Al Breiki, Manager – Corporate Performance, AD Ports Group

By assessing Excellence Maturity Levels throughout the year, AD Ports Group is able to prioritize initiatives, monitor progress, and reinforce disciplined execution at scale.

Supporting Confident Leadership at Scale

With strategy, performance, and execution unified within a single platform, AD Ports Group has strengthened visibility and accountability across its diverse businesses. Leaders benefit from a consolidated view of performance that supports confident decision-making and long-term value creation.

Through its partnership with SEIDOR and the Corporater platform, AD Ports Group has established a strong foundation for governance, performance management, and organizational excellence - enabling strategy execution and sustained performance at scale.

Success Story AD Ports Group

Discover how AD Ports Group unified strategy, performance, and execution to enable governance and continuous improvement at scale.

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